In Portugal, an institutional video for a small or medium business typically costs between €1,500 and €4,500, while a simpler promotional product video averages around €800, ranging between €500 and €2,500 depending on production complexity — generally more cost-effective than comparable production in the US, UK or Western Europe.
What Influences the Price of a Video?
The final cost depends on filming days and location (studio vs. on location), the use of motion graphics, 3D animation or drone footage, the length and number of versions needed — for example, vertical for social media and horizontal for the website — and the post-production phase, which includes colour, sound and captions.
Pricing by Production Type
- Simple promotional product video: €500–€2,500 (average ~€800)
- Institutional video for SMEs: €1,500–€4,500
- Premium production (campaign, multiple days, complex motion graphics): €4,500–€10,000+
What About Recurring Social Media Content?
Monthly content management and production for Instagram and TikTok is usually billed separately, between €300 and €2,500+/month depending on the number of platforms and posts. It's a different service from a one-off institutional video — more similar to SEO, in the sense that it's ongoing work rather than a project with a defined end point.