GEO — Generative Engine Optimization
Optimising to be cited and recommended by generative AI engines. When someone asks ChatGPT or Perplexity "what's the best X agency in Portugal", GEO determines whether your business gets mentioned in the answer.
SEO For the AI Era
GEO & AEO in Portugal: Show Up in AI Answers
More and more customers search through AI assistants like ChatGPT, Perplexity or Gemini, or get their answer straight from a snippet, without clicking through to any site. Web Arts optimises your business website to be found and cited across these two new channels — GEO and AEO — alongside traditional Google.
The Challenge
Most Agencies in Portugal Still Don't Do This
Search is changing faster than most agencies in Portugal have kept up with. Few Portuguese businesses actively optimise their content to be understood and cited by generative AI systems — which means there's less direct competition in this space today than in traditional SEO. Whoever starts now has a real window of opportunity.
The Two Fronts
What GEO and AEO Are
AEO — Answer Engine Optimization
Optimising for featured snippets, "People Also Ask" boxes and voice search. AEO structures content so Google can pull out a direct answer and show it at the top of the results.
How We Work
Our Process
- Rich schema markup (FAQ, HowTo, Organization, Review) so AI understands your content accurately
- Content structured as direct question-and-answer pairs, built to be cited
- Authorship and credibility signals (E-E-A-T): named authors, credentials and concrete data
- Verifying your site is accessible to AI crawlers (GPTBot, PerplexityBot, Google-Extended)
- Monitoring citations across ChatGPT, Perplexity and Gemini over time
Proof
We Practice What We Preach
Web Arts' own site was built this way: schema markup on every page, content structured as direct Q&A, and in-depth articles on GEO and AEO written by our own team. Read our full GEO and AEO breakdown on the blog.
Investment
No Extra Cost
GEO and AEO are included in every Web Arts SEO plan, at no extra cost. See SEO plans and pricing or request a quote for your specific case.
Frequently Asked Questions
Still Have Questions?
What is GEO (Generative Engine Optimization)?
GEO is the practice of optimising a website to be cited and recommended by generative AI search engines, such as ChatGPT, Perplexity or Gemini, when someone asks a question related to your business.
What is AEO (Answer Engine Optimization)?
AEO is optimising so that Google (and other engines) can extract a direct answer from your content and show it in a featured snippet, a "People Also Ask" box, or a voice search response.
How are GEO and AEO different from traditional SEO?
Traditional SEO optimises to appear in Google's list of results. GEO and AEO optimise so that content is understood, summarised and cited directly by AI systems, instead of the user having to click through to the site.
How long does it take to see GEO and AEO results?
Since this is still an emerging area with less direct competition in Portugal, it's often possible to start being cited by AI engines faster than you'd expect with traditional SEO, where competition for competitive keywords is higher.
Is there an extra cost for GEO and AEO on top of SEO?
No. GEO and AEO are included in every Web Arts SEO plan, at no extra cost.
Ready to Be Found by AI?
Request a free analysis and discover how your business can show up in answers from ChatGPT, Perplexity and Google.